The Importance of Intelligent, Location based QR Codes in Out-of-Home Advertising

Everyday Use of QR Codes:
Businesses and consumers are already familiar with QR codes. However, in Out of Home (OOH) advertising situations, the convenience of scanning can be a challenge for consumers.
Our Intelligent QR Code System:
For a smoother experience, you need our intelligent QR code system. This system allows consumers to access brand information without having to stop and scan.
Viewers can request information through our free app or refresh a simple web page based on our location-based QR code 'Widget'.
What is a Location-Based QR Code Widget?
The Widget is a refreshable web link that viewers can reuse each time they see a brand’s badge, providing continuous, easy access to the brand's information.
Demo and How it Works:

Image of Crush Sign Open the image of the Crush sign. You will see the Location QR Code badge symbol. This is what you would use on any billboard type of sign.

Next click this link which is the link the Location QR Code badge opens: HERE (No matter what the device, you must have location turned on for this to work. It is GPS based)

Scroll or search for Crush: you can see now how our system works.
A PDF guide is attached to show you how to use this system in a practical setting.
For example, "Crush" is a brand (which could be a sports team, a product, or even an event). You can say "Crush" into the app, and it will take you directly to the brand message.
Nationwide Service:
Is available. "Crush" uses the nationwide service.
Instant Access for Consumers:
Consumers can get immediate access to information, whether they're interested in a product, a brand, or a specific location.
This also works for things like cars, sports teams, or local businesses.
Works While On-the-Go:
Consumers can listen to information while driving, watching TV, or even just walking around. (Use caution and common sense!)
The experience is like an audio version of an infomercial, but much more interactive.
Local Businesses Included:
Our system isn't just for big brands—it works for local mom-and-pop shops too.
The "What’s Nearby?" widget focuses on local businesses within a specified radius, making it easy for consumers to find nearby services or products.
Direct Connection to the Source:
The system ensures that consumers hear directly from the brand or advertiser, bypassing search engines or third-party information sources.
Viewers get not only audio content but also images, videos, text, web links, social media links, and contact information.
All of this content is easily shareable on social media and with friends.
Service Radius:
The system offers various ranges of service:
Storefront: Nearly a 1 mile umbrella of service.
Neighborhood: 4-mile radius, or an 8-mile diameter umbrella of service
Broader Reach: 15, 30, 40, 75, and 150-mile radii of service. Up to a 300 mile umbrella!
Nationwide Coverage: For the broadest reach.
Out-of-Home QR Codes:
Effective Out of Home QR codes require an intelligent system, like ours, to make them functional and valuable for both businesses and consumers.

Key Benefits

App users may simply say any of these key words to listen/receive information: "Demo", "Crush", "Billboard", or "Out of Home"
Ease of Access: Consumers can get brand information without the hassle of physically scanning QR codes.
The badge is used whereever pedestian traffic might be. The Info Roster symbol should be used on areas such as Billboards.
Reusable: The location-based QR widget allows consumers to keep accessing information over time.
Flexibility: Whether near a local business or accessing a nationwide brand, users can interact with a brand from anywhere.
Engagement: The app and widgets provide a more direct and personalized experience for both consumers and businesses.

Demo: Crush: Using Location based QR for OOH advertising

Media

Locations of interest